129765921288800000_27Spring Airlines: listed to promote the expansion and transformation
Out of the Shanghai HongQiao airport first Terminal, not far away is the Spring Airlines headquarters in air hotel. It is still retained in the early 90 's style low profile building, Atrium annular corridors and conference rooms are on the second floor without any details of decoration, impression is more like a planned economy in times of normal hotels. It is Spring Airlines has always been traditional. Wang zhenghua, and heTeam was started from a two-iron square Pavilion, has been working hard for 30 years. In this austere Office, spring airlines to achieve a leap forward, in 2011, the company's net profit "500 million Club". Under the State-owned airline continued a strong attitude, Spring Airlines Wang zhenghua, Chairman of company growth compared to the positive on the slopesLength of a small tree, and have full confidence in the future development, "airline in China has a vast room to grow, play, spring airlines believe that the next 3-5 years to reach $ 10 billion revenue size. "Period" set sail "East star airlines and other private brothers has sadly fallen, but aimed at the major airlines added and market segments where little, the words" travel agencyAirline "unique pattern, spring airlines fly higher. Expansion fleet insurance 20% cheap airlines as the only revenue year, Spring Airlines every move watched. Securities and Futures Commission recently published the list of 509 be listed companies, Spring Airlines was ranked one. Although in the sensitive period before listing, but Wang zhenghua, Chairman of the company has embracedAn exclusive interview with the investor of. Wang zhenghua on the sensitive topic of conversation with caution, but turning to the performance of the company, the King's pride was palpable, "in the case of industry-wide profits last year fell by 18%, our net profit from a rise in 2010. "In fact, Spring Airlines past performance has been good, net profit grew from $ 30.7 million in 2006$ 465 million by 2010, increased 14 times for 4 years. As an industry-wide downturn in 2008 year, State-owned airline losses of billions of billions, but Spring Airlines is still to achieve a net profit of $ 46 million. A rough calculation, company's 2010 net profit margin amounted to 14.7%, in the a-share listing with Hainan Airlines in aviation enterprises,Air China, sharply higher than southern and Eastern Airlines. Scale and closer to the Shandong Airlines (securities referred to as "mountain b", code 200,152), Spring Airlines showed a large advantage. 2010 mountain b net profit margin is less than 9%, revenue and net income growth is less than the spring airlines. Wang zhenghua expected is quite optimistic about the future, "Twelve-Five "more than during the entire planning with an average annual growth of civil aviation of China 10%, due to the small base of Spring Airlines, about expected future profit growth 20% is an ideal State. "Luo Yanyan of China Merchants securities aviation analyst believe that judging from China, cheap air potential market needs must be very large, especially for private visitors this part. Foreign airline marketsDeveloped, China has also begun. Currently being run by spring Airlines aircraft with 30, 9 of which are leased. Company has 57 flights, including Shanghai HongQiao, Pudong district, Shanghai, Shenyang, Shijiazhuang, and four bases. On January 12 this year, the company signed a 300 million dollar loan agreement with CDB, short-term advances that contains five Airbus A320 airliners and long term financingArrangement, this conclusion of the plane is expected to be delivered before 2015, the company "Twelve-Five" reaches 60 fleet at the end of the target and one step closer. Related trade fell to 13% idea of competitiveness independently from a suffered criticism, but now are gradually plumply, the planned listing, Wang zhenghua does not deny is the spring and Autumn period State travel to a mature business structure and steady growth in passenger traffic from one openBegin bring positive effects to the airline, "Spring Airlines, 1th year of establishment, 70% passengers were brought by the travel agency. Spring Airlines formal operations beginning with the first full year of profitability, this is much better than we had expected. "According to reports in 2005 of Spring Airlines sponsors for Shanghai spring international travel and spring Air Charter travelLimited two, total unit is 92%, close, we can see that the relationship between both sides. "Travel service Airlines" mode becomes a major component of the core competitive power of Spring Airlines, said Wang zhenghua still will spare no effort to implement. He further emphasized that the travel agencies and airlines are natural allies, as the concept of tourism and aviation is considerably overlapping, doubleHigh dependence on each other is beyond reproach. So the future of travel, including travel to spring and autumn State will be spring and autumn Airlines "Alliance" the main object. "Spring Airlines is also now need to spring provide relatively stable tours CITs tourists, as an important guarantee of the high visiting rate. This model of aviation and tourism, at least at this stage, the airline is also very important forAnd business is good for the company. "Luo Yanyan told reporters. But it also brings spring airlines and the related trade problems between the spring and Autumn period State Brigade, especially the listing means that the public question, this issue highlights. On this to the investors reported that Wang zhenghua, related trade is continuing to decline, from the early departure of more than 75% down to 20End-11 or so. In this context, the company can maintain its strong performance
diablo 3 power leveling, shows aviation industry has a strong independent competition ability. A two-pronged approach to improve the efficiency of 2011 overall negative growth in the aviation industry in China, Wang zhenghua admits environment can be quite difficult this year, but that did not prevent him to continue bullish on airline market. In his view, Spring Airlines3-5 year reached 10 billion yuan revenues of scale in the future is not a dream, even though this doubling compared with the level in 2011. But cheap aviation for many years, existing business models facing many bottlenecks. To achieve this goal, the road to transformation and remodeling is a must. In view of business passengers accounted for 60% of Spring Airlines revenues, in particular made in some of the guests has reached an average ofLevels 3~4 times, began in September of last year, Spring Airlines promotion called "business economy" businesses. In brief is to make the customers money economy class, enjoy the benefits of business class, high cost performance. Spring Airlines 10% seat ready to further this year to try to "business economy", which further improve its share of. According to the company, "business economics"This year is still in the promotion phase. "Real earnings to see in 2013. "Wang zhenghua says," it is forced by the environment on the one hand, but also visitors want. If the airline is only the blind pursuit of low prices, what about profit? "" Business economy "is in fact move closer to the route network of airline practices in General, this initiative is deviated from thePurpose and orientation of the airline? Luo Yanyan expressed the same doubts about this. "' Business economics ' it remains to be seen, this is actually related to the positioning of the company's target customers, if Spring airlines now 60% are business travelers, so why do these people have to choose cheap airlines? Because of cheap? If you really want cheap, they will select the ' businessEconomy '? "Luo Yanyan says," if they wish to enjoy better service at a higher price, they are denied on the same machine or selective purchase of sale service? "Open up new growth is another means of e-commerce. Spring airlines more than 80% tickets is now via the company website and mobile client, this save a lot for its campDistribution costs. Reporter learned that, Spring Airlines will be appropriate in the future development of B2B (business to business marketing) business, that is, for an airline ticket agent e-business framework, expand through multiple channels to achieve maximum benefit. Adversity life looking forward to fly more stable source, new growth point, Spring Airlines prospects seemed bright. But the problems still faced by many�� Luo Yanyan told the investors daily, cheap airlines faced four major problems. First is on the route and always gets, can be supported by the civil aviation authority. Spring Airlines as a private
star wars credits, State-owned shipping enterprises, also is a definite disadvantage. Second is positioned their operations can perform well, these can be sold in similar consumer recognition. Third, airport facilities, foreignMany special cheap air terminal building at the airport, the cost is relatively low
tera power leveling, but there is no such support. Last is the price of oil, the cost is relatively rigid. On the last question, domestic airline's fuel costs generally account for more than 40% in total costs, and the Spring Airlines reached 50%. Wang zhenghua, told the investors daily, in theory, the price of oil rose 10%, will engulf and devour corporation profits 5%. But domestic fuel surcharge and the oil price linkage mechanism, Spring Airlines guest rate is high, more power to offset rising fuel costs.
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